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Maharishi University Online The best online learning platform

Be a Leader in Digital Marketing

Are you thinking about doing a Digital Marketing Course, So this course is best for you. Here you will get all core concepts of Digital marketing knowledge. In this Digital Marketing certification course, you will learn from industry experts.

   

Duration

3 Months

Efforts

3-6 Hours per week

Learning Mode

Online Interactive Learning

KEY HIGHLIGHTS OF OUR PROGRAM:

  • Ensure access to high-quality postsecondary education and lifelong learning

  • Get Live Classes with ample hands- on practice

  • Placement Assistance (Job opportunities, Hiring Drives, Resume Building and more )

  • Focus on strategy and tools, both

  • The Breakthrough Curriculum

  • The course to help you channelize your energy

WHY YOU SHOULD DO AN ONLINE DIGITAL MARKETING

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries.

Learn How to do marketing for Your Own Business (or Promote the clients business)

One of the reasons a digital marketing career is so exciting because the field is constantly evolving as different platforms are introduced.

THE MAHARISHI UNIVERSITY ONLINE ADVANTAGE : WHY YOU SHOULD CHOOSE US

  • One Stop Shop For All Your Career Needs
  • Motivation & Support To Help You Sail Through
  • Live Classes & Immersive Learning

  • Mentorship

  • Networking & Maharishi University Online alumni club

  • Career services

  • Placement assistance With Maharishi University Online Virtual job fair

  • Real human support

  • Dedicated student success managers

  • Live doubt clearing sessions

  • Live interaction with industry leaders

  • Learning opportunity from all our programs at the comfort of your home.

  • Flexible to learners needs

  • Live classes by award-winning academicians, activities, discussion forums, communications etc.

CAREER IMPACT: HOW WE HELP YOU BUILD YOUR DREAM CAREER


24X7 Career Mentors

Live Virtual Job Fairs

Holistic Career Services

Profile Building With Real World Projects

What roles can a Digital Marketing and Analytics expert play?



Marketing Manager

  • They decide how communication and marketing should take place for products including drafting and executing marketing strategies.

Brand Manager

  • They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.

Market Research Analyst

  • They are in charge of gathering market-related data and market trends and setting target customers.

SEO Expert

  • They ensure on-page optimization and improved website ranking on major search engines.

PPC Expert

  • They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.

Web Analytics Expert

  • They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.

WHAT YOU COULD SEE YOURSELF DOING AFTER DIGITAL MARKETING COURSE

Digital Marketing Manager

Digital Marketing Executive

SEO specialist

SEM specialist

Social Media Marketer

Email Marketer

Content Strategist

Content Marketer

And More

ELIGIBILITY CRITERIA

  • No Prerequisites. Anyone who wants to enhance their knowledge in the Digital Marketing area.

FOR WHOM

  • Any student or professional who is interested in enhancing their knowledge in Digital Marketing.

COURSE CURRICULUM

Overview of Digital Marketing
  • What is marketing and digital marketing ?
  • Understanding Marketing and Digital Marketing Process ?
  • What is SEO ?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc
  • On page optimization
  • Site Analysis
  • Keyword Research With Google Keyword Planner
  • Keyword Planning
  • Domain
  • URL Structure
  • Title Tag
  • Meta Tag
  • Google Analytics (Code Generation)
  • Canonical Tag
  • H1 Tag
  • Image Optimization (Alt Tag)
  • Anchor Tag
  • Content Optimization
  • Sitemap Creation & Submission (html and xml)
  • Robots.txt
  • Custom 404
  • 301 Redirect
  • .htaccess
  • Off page optimization
  • What is Off page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Pagerank ?
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds
  • Google Web Master Tool (Search Console )
  • Bing Webmaster Tool
  • SEO Interview Questions
  • Others SEO Tools
  • Understanding in organic search results
  • Introduction to Google ads & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google ads account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (ad rank) in detail with examples
  • What is quality score ?
  • Why is quality score important? What is CTR ?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies ?
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating ad groups
  • Finding relevant ad groups options using tool
  • Creating ad groups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing
  • What is social media ?
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Facebook instant articles
  • Facebook creator studio
  • Ad breaks
  • What is Linkedin ?
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & its best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing
  • Understanding twitter
  • Tools to listen & measure influence on Twitter: Tweetdeck, Klout, PeerIndex
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing
  • Understanding Campaigns
  • Creating 1st campaign
  • Importance of marketing
  • Benefits of marketing
  • Using you tube for Business
  • Developing you tube for Marketing strategy
  • Get traffic through you tube channel/ to your website
  • Create adgroup
  • Targeting options
  • YouTube Monetisation
  • How to Increase Youtube (Views, Subscriber Etc.)
  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversion, how to set up goals ?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to set up goals
  • Importance of funnels
  • How to integrate AdWords and analytics account
  • Benefits of integrating AdWords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • Google Analytics Certification

FEES

Fees Structure

Frequently Asked Questions

Why should I learn from MUIT Online?

MUIT Online certification courses can give you a massive boost in your career. You can get a job with better pay and more responsibilities.
This is just one of the many reasons to join us.
>> Reputed Faculty
>> A unit of oldest university in North India.
>> Live Class
>> Brilliant Students

Anyone with the basic computer knowledge and a thirst to rock the internet marketing world can enroll this course. The training is specifically recommended for students, business professionals, website owners and marketing people who want to embark on a bright career.

Simple! Just give us a call over phone at +91 9560 543 311 or send us an enquiry. Our representatives will get in touch with you and provide the exact consultation by offering advice and guidance on choosing the right course for your needs.

MUIT Online always have finest and dedicated faculties who are well equipped with complete internet marketing stuff. Our team has professional faculties are well qualified with Bachelors and Masters who are able to impart the best education for every individual candidate.

At Digital Marketing Courses, we insist on developing leaders of tomorrow by transforming fresh minds to masterminds. Our training programme will help the candidates to develop skills that are required to build expertise in implementing, developing and evaluating marketing strategies for the globally connected economy.

India is a big IT industry and hub for digital activity. The country has one of the largest populations of internet users in the world. By 2025 according to many reports, India will have close to 974.86 million internet users and become one of the fastest countries towards the digital sector. That is why India has a lot of scope in the field of digital marketing in the future.
Digital marketing is worth $68 billion business and is growing at a 40% growth rate in the present time. With an increased rate of digital marketing at this, there will be many organizations and businesses that will find digital marketing experts in the future.

Of Course! We provide 100% guaranteed job assistance and placements on successful completion of the training.

Yes, we provide course completion certificate on successful completion of the training session.

You can Pay us through:
>> Online fund Transfer
>> UPI
>> Card Payment
>> Digital Wallet- Paytm/Phonepay/GPay

We offer several courses belonging to internet marketing field, and the training schedule is available for weekdays as well as weekend classes. Flexi batch and timings are also offered for the special need of students for their comfort learning. Our regular training course has a nominal duration of 3 months and the quick training courses can also be conducted for 2 weeks or so, if required.

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